Sharing Retailer Insights with Matr Boomie
I had the great privilege and honor to be featured on the Retailer Scope blog for one of my new favorite Fair Trade companies, Matr Boomie. I met the owner of this 10-year old company just a few days before traveling back to India last year. What I love about this company is their passion for helping others and their impeccable professionalism in their brand and in their message. This husband and wife team have made it their life mission to improve the quality of life and work standards for hundreds of artisans in their homeland.
After speaking at this year’s Fair Trade Federation Conference, I was approached by the marketing director, Andres Gonzalez. He asked me seven questions and here are my responses, both from my time as a retailer and my time working for a wonderful local nonprofit dedicated to women in India.
In the article, I talk about the success of a well-executed event and how it can keep your community engaged. One such event is the Designer Sari Challenge. Click on the photo below to learn about an event that is near and dear to my heart and helps so many people.